Soch merges classic Indian craftsmanship with modern design, offering timeless silhouettes in rich fabrics. Drawing from India’s textile heritage, the brand creates elegant pieces that are perfect for today’s woman. Each design blends traditional techniques with a modern twist, providing versatile options that elevate any wardrobe. Soch’s collection showcases both cultural richness and innovation, delivering sophisticated style for any occasion. With the entire Soch range now available online at AJIO, shopping for your favourite Soch styles has never been simpler.

Soch Kurtis: Comfort Meets Style

Soch kurtis are a perfect blend of comfort and culture, designed to suit the liking of women who adore dressing in style without compromise. With the variety of cuts, prints, and fabrics, kurtis are for daily wear and festive dress-ups.

• Soch Cotton Kurtas

Made of breathable fabrics, Soch cotton kurtis are perfect to wear daily. They have a light fabric feel and soft texture, which makes them a favourite for sunny days, and are great for the workplace, shopping, or travelling.

• Soch Silk Kurtis

For those occasions that require a touch of luxury, Soch silk kurtis introduce festive elegance. With sophisticated endings and bright colours, they provide a dignified appearance suitable for weddings, family gatherings, or traditional occasions.

• Soch Embroidered Kurtis

Delicate threadwork, mirror finishing, and careful embellishments make these kurtis stand out. Whether light work for a minimalistic appearance or elaborate designs for festival wear, Soch embroidered kurtis provide sophisticated elegance.

Soch Sarees: Timeless Drapes Meet Modern Twists

Soch sarees are a testament to the brand's commitment to preserving Indian traditional wear and giving it a contemporary look. The collection has various fabrics, from luxurious silk to satin, catering to various tastes. 

• Soch Silk Sarees

Luxurious and timeless, Soch silk sarees have traditional motifs, zari borders, and deep colour schemes. Perfect for weddings, ceremonial occasions, and festivals, they make an eternally stylish statement.

• Soch Satin Sarees

Wearing a soft sheen and flowing drape, Soch satin sarees add a modern touch. These are ideal for evening parties or when you desire an effortless, sleek appearance with a modern twist.

• Soch Chiffon Sarees

Light, airy, and beautifully effortless, Soch chiffon sarees are designed for easy movement and all-day wear. Ideal for daytime functions, casual wear, or understated festive attire, these sarees combine tradition with a light, modern touch.

Classic Looks, All at Soch

Soch continues to redefine Indian ethnic wear by providing clothes that are stylish yet comfortable. Focusing on good quality fabrics and detailed designs, Soch ensures each item appeals to the contemporary woman's need for style and convenience